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About us

Clear communication is essential!


Clear, consistent communication drives success. We prioritize open dialogue, ensuring alignment with your needs and seamless collaboration throughout every order.

Start with the customer – find out what Stanley tools they want and provide them with the best options.

Top quality Stanley tools


As a premier Stanley distributor, we offer a wide range of high-quality tools and storage solutions designed to meet the needs of professionals and DIY enthusiasts alike. Our commitment to excellence ensures you have the best products at your fingertips.

Start with the customer – find out what Stanley tools they want and provide them with the best options.

Unique tools for unique projects.

Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He is passionate about providing high-quality tools and solutions to professionals, ensuring they have the best equipment for their projects.

Sarah Johnson

Sales Director

Sarah loves taking on challenges. With her multi-year experience as Sales Director in the hardware industry, Sarah has helped the company to grow its Stanley product line. Sarah is among the best in the business.

Aline Turner

Chief Operations Officer

John is passionate about tools and mentoring. He leads a team of sales representatives and fosters relationships with our customers to ensure satisfaction.

Iris Joe

Chief Financial Officer

Emily, with her extensive experience in the hardware industry, helps us understand market trends and improve our offerings. She is dedicated to driving growth and elevating our brand presence.